学习有益于健康有益于企业的发展
由岁末杂志征订工作说开去
在订阅2000年杂志的过程中，遇到了一些问题。赞辞固然多，杂志的订量也比创刊初期翻了一番，本月中旬到12月底，还会有迅猛的增长过程，但读者对杂志的定位和内容颇有异议。在内容上，一部分读者认为应多介绍一些国际酒店管理经验，一部分读者认为管理性的文章枯燥乏味，应该选择图片精美、趣味性、可读性强的文章，还有个别读者认为《时尚》杂志才是《中外酒店》的发展方向；在定位上，一部分读者认为应该大众化、通俗化，一部分读者认为要进一步专业化，适应三星级以上的酒店，众口难调。而本刊在封面上清楚标明：服务于酒店旅业资源管理暨配套技术设备的专业媒体。于是有读者批评道，那些个技术设备用品的广告冲淡了阅读兴趣。
亲爱的读者！我是一个文学工作者，而且做的是纯文学工作。最初创作也希望人人都喜欢我的作品。其实是很天真幼稚的想法。《红楼梦》都有被排斥的时候，何况自己还是小字辈。我们可以要求自己伟大，要求自己完美，就像很多企业和酒店以及银行一样都会打出对客户尽善尽美的服务承诺，为何总有不满意的人和事？那么，《中外酒店》就更不例外了。一岁零二个月，总共出了10期杂志。她肯定不是一个完美的媒体。网络也不健全，尤其像大连、青岛、昆明、桂林这样的旅游城市都还未曾设立工作网点。a寻找合适的人做合适的事，好比一个刊物的读者定位和广告客户成正比；定位愈小，愈准确。不能要求每个读者对杂志的每一篇文章都喜欢，但求有您喜欢和有用的栏目。字字珠玑只能形容在诗歌和“最高指示”上，我们的读者对象是酒店人和酒店的客人；旅业经营者和旅业消费者。我们把杂志送上飞机，在展会中派发，传送到康体娱乐场所和旅游景点，是希望这些读者成为酒店旅业的上宾，消费的同时感受您服务的美德；我们把杂志分期分批地赠送给酒店的各个管理部门，希望专家教授和业内有识之士的文章对您有所帮助；编者希望您成为杂志的作者、读者和朋友。我们还要分一部份杂志给酒店旅业的技术设备供应商，否则供需双方就不会平衡，而且没有这方面的广告和报导，您也不知道别人应用了什么新技术新产品，落后一大截可能还在井蛙观天不知道自己的处境、缘何挫败。
香港的读者（尤其是酒店）比较容易接受这本杂志。这不由让我想起亚太系列期刊之一的《金融配套市场》杂志。深圳和香港的银行积极而主动，工行和深发展每年订七套杂志，而且是一个部门。当问及缘何一订就是七套时，答曰：科技部有130多人，你想想，几个人才轮流看到一本杂志？说实话，深圳和香港的酒店和银行有惊人的相似之处。可谓是酒店（银行）多过米店，其竞争意识是内地的银行和酒店无法相提并论的。地域的差别固然有其不同的竞争因素，但我以为，世界经济都向全球一体化发展，何况是中国人自己？当然，凡事总不能一概而论。大连富丽华从创刊到现在一直是七套杂志的订阅客户，深圳的南海酒店每期10本，雷打不动。深圳的观澜高尔夫球会所管辖的五星级的骏豪酒店，总经理亲自订一套，转交采购部又订一套，并且采购部正好在询问一套新技术的生产厂商。我举的几家都是五星级酒店，很多内地酒店也都订了二套以上的杂志。
这样看来，我似乎应该满足了。
而《中外酒店》肯定不是一本很成熟的媒体。就像我自己，只有半瓶水。所以不断求新不断学习，甚至用毛泽东的话教导员工“好好学习，天天向上”，希望每期都有新内容呈现给读者，这不，11月刊新开了“地方专版”及“旅游时尚”两个篇目，信息篇在前两期就增加供求版块了。
常常阅读刊首语的朋友，是否会从10月刊和11月刊的比较中给黄婷下个定义？前者是站在民族的高度在呼喊，后者是站在杂志本身的角度做广告。如果您愿意分析，我感到很荣幸。毕竟这是商业媒体。人性化的艺术和经营结合在一起，和您经营的酒店，和您经营的企业是有许多相通之处的。多一份支持，多一个读者，是有福有缘的朋友多了一种理解，同时也多了一种探求企业生存与发展的蓝色信息通道。
人难免会有情绪，像企业经营得善与不善会有连带效应是一样的。虚心使人进步，骄傲使人落后；挑剔不如提建议；这样我们可以共同勉励。希望您看到有用的东西会心地笑一笑。这样会有益于您的健康，也有益于企业的发展。
谨于此，祝第二届中国国际酒类产品及技术展览会、’99中国酒店设备展览会、’99第二届国际酒店用品与休闲用品（杭州）博览会、’99华南地区酒店用品及设备交易会圆满成功！感谢四家组委会对本刊的大力支持与合作！
Study is Good for Your Health
and Beneficial to your Enterprises
On the Topic of the Subscription of Our Magazine at the End of the Year
There are some questions in the subscription of our magazine of 2000 and there are also a lot of praises. The subscription
quantities have doubled the early distributions, and will grow quickly at the end of December. But there are some different opinions about this magazine's orientation and contents. On the contents, some readers prefer the articles that introduce management experiences of international hotels, some readers dislike the articles on management, and some readers prefer beautiful pictures, interesting articles, and readable analyses. On the orientation, some readers recommend the orientation of fashion magazines to International hotel, some readers advocate popularization, and some readers propose specialization. The tastes of the readers in star-hotels are quite different. But it's marked clearly on the cover of our magazine: "Specialized Media for Hotels, Tourism, Relative Resources Management, Accessories and Appliances". So some readers criticized that the advertisement of technical appliances weakened their reading interests.
I'm a literature worker, in the beginning, I wished everyone liked my literary works, but it was a naive idea. There was time for the Dream of Red Mansion to be devalued, let alone for me. We can require ourselves to be great and perfect, but why are some people unsatisfied with a lot of enterprises including hotels and banks that promise to serve customers perfectly. International hotel is no exception, it's not a perfect media, and its distributing network is limited, especially there are no distributing sites in some big tourism cities such as Dalian, Qingdao, Kunming, and Guilin. A magazine's reader orientation and advertisement clients make direct proportion, the more detailed orientation, the more accurate it is, just like finding proper somebody to do proper something. We don't expect you like all the articles on our magazine, but expect there are some columns you like. Our main readers are those working in hotels, hotel's guests, tourism managers and tourists. We send our magazines to airplanes, exhibitions, health and entertainment centers, and scenery sites, we hope these readers to be distinguished guests of hotels and tourism sites, and they will feel your virtue of services while consumption. We send our magazines periodically to every department of hotels, hoping the articles written by professors, specialists and veterans in hospitality industry are helpful to you. The editors hope you to be writers, readers and friends of our magazine. We also sent a part of our magazines to the suppliers of technical appliances in hotels and tourism industry, otherwise, you won't know others utilize what new tech and products, and without the information you will be confined to the old methods.
Our readers in Hong Kong accept this magazine more easily. This make me think of Accessories Market for Finance, another magazine of Yatai Publishing Co., the banks of Hong Kong and Shenzhen are active to subscribe it, a bank has subscribed 7 sets of each issue. Really, there are a lot of same characteristics of the banks and hotels in Hong Kong and Shenzhen. There are so many hotels that the competition concept of inland hotels can't compare with that of hotels in Shenzhou and Hong Kong. The differences of regions surely are elements of competitive edge, but I think the world economy develops to globalization, let alone China's economy and hospitality industry. So our subscribers are over China. Furama Hotel Dalian subscribes 7 sets of International Hotel continuously, Nanhai Hotel in Shzhen 10 sets, and the general manager of 5-Star Mission Hills Resorts at Guanlan Shenzhen 2 sets, one for himself and one for the purchase department which is searching for the supplier of a new products. The above are all 5-star hotels, Many inland hotels also subscribe more than 2 sets of each issue of our magazine.
Seeing from the above angle, I should have been satisfied.
But International Hotels surely isn't a mature media like myself. So I study constantly and usually urge our staff to study quoting Mao Tsedong's saying, " Studying hard and improving our work everyday". We hope there are new contents in each issue of our magazine. In this issue, we exactly present two new section "Local specialization" and "Tourism Fashion".
I shall be honored if you read the forewords of the magazine. Because International Hotel is a commercial media, I should pay much attention to both national industry and the advertisement business interests. We combine humanized arts and business management in our magazine, and there are some common links between your enterprises, your hotels and our magazine. There are more readers and friends, there are more supporting and understanding, on the basis of this, we will create a blue information channel for enterprises to develop and survive.
We some times have good or bad emotions, just like the effects of enterprises' success and failure. Modesty helps us to go forward, whereas conceit makes us lag behind. With your valuable opinions, we may encourage each other. I hope you'll show an understanding smile as reading useful information in our magazine, it's good for your health, and beneficial to your enterprises.
Occasionally, I sincerely wish successes to the Second China International Wine, Spirits & Wine Technology Exhibition, '99 China Hotel Facilities Exhibition, '99 the Second China International Exposition of Goods for Hotel and Leisure (Hangzhou), and '99 South China Hotel Necessities and Appliances Fair! Thank the four organization committees for their supporting to and cooperation with this magazine!
